@paulrubell

December 16th, 2010

Paul Rubell

Business and Technology Lawyer

Partner, Meltzer, Lippe, Goldstein & Breitstone, LLP

Special Professor of Law, Hofstra Law School

Today we’re tweeting with Long Island business and technology lawyer @paulrubell, former attorney to Dr Robert Atkins

  1. @paulrubell thank you for joining us today on Twitter. Tell us: who is @paulrubell?
    Well, I’m a lawyer in New York, which I hope you won’t hold against me. I’m also a prof at Hofstra Law School.
  2. Tell us about your law practice.
    I focus on the #technology space – software developers, mergers/acquisitions, tech transfer, privacy.
  3. What type of clients do you represent?
    Mid-cap and emerging #growth #companies; designers and customers of #software; #businesses and their owners.
  4. And what is the single most important legal issue affecting those clients?
    The #cloud + its attendant #security and #privacy concerns. Also the #economic #climate (ok that’s 2 issues).
  5. Two big issues…. What do you tell every new client before you start working for them?
    “This meeting is #confidential, whether you engage me as your #lawyer or we shake hands and say good bye.”
  6. Tell us about one of the more significant client representations you’ve had.
    Cant breach client #privileged, #confidential. More than 1: many, where people’s lives, #careers,, families are at stake.
  7. Why do your clients hire you?
    Recommendations, mostly. My holistic approach to personal & business – and I hope, my intelligence & experience.
  8. What’s the most active area of your practice at the current time? Is that typical?
    A lot of M+A deals. Licensing #software. Business advice of all kinds. Growth strategies.Typical? My firm & I are fortunate.
  9. You work with a lot of entrepreneurs. How have they fared in the economic crisis? Any signs of improvement?
    #Business in mandate industries (#healthcare, #financial) is booming. Service industries are slow.
  10. Let’s talk about your work with Dr Atkins. There must have been some unique challenges…. What did you do for him?
    I was Dr A’s personal & corporate lawyer from 1997 to his passing in 2003. I productized his nutriceutical company, grew it.
  11. In addition to your law practice, you teach at Hofstra Law. Why do you teach? How does it make you a better lawyer?
    I teach to give back to the bar and the community. I want to train young #lawyers for the real world of #business….(more)
    ….. Writing with clarity is an essential, scarce skill. I learn from students, and getting back to basics is key.
  12. How do you describe what you do to people you meet at a cocktail party?
    I listen. I try to understand their interests, aspirations. Make #eye contact. Use #body #language. It’s just like #dating.
  13. Good analogy….. When did you become active on Twitter? What were your objectives then? Have they changed?
    I joined #Twitter in late 2008/early 2009 (thereabouts) as a way of learning from others…. (more)
    ….& sharing information.I have to understand client’s needs re social media, law. My goals haven’t changed since then.
  14. What does your firm’s leadership think of your Twitter presence? Was it difficult to get their buy-in?
    Social media is an emerging world, esp in business. Buy-in was easy once it’s explained/understood  ….(more)
    ..…Media’s use in my firm dove-tails advice I give to clients.
  15. What specific impact on referrals and/or client engagements, if any, have you realized from Web 2.0 activities?
    I use #Web 2.0 as a tool to facilitate communication & collaboration; board meetings, overseas. I haven’t used it to market.
  16. Interesting approach. Let’s switch gears now: What is the most significant issue currently facing the legal profession?
    As always, quality #advice is hard to find. And today – so are jobs. …..(more)
    …..As #clients’ businesses meet obstacles, their need/ability to pay for #lawyers diminishes.
  17. What will the legal landscape look like in 10 years?
    Old/new. America is litigious; that won’t change. Emerging areas of law such as #robotics, #free #software will flourish….
    More #tech tools (who knows what?!) will be at lawyers’ disposal, and more concerns about #safeguarding #client data.
  18. What would you do if you weren’t a lawyer?
    I would design software applications, as I’ve been doing since 1969…..(more)
    And my son @brentrubell wants to hire me as his general #counsel.
  19. How do you want to be remembered?
    That is a scary question. Family member, friend, kind, caring.
  20. What do you do when you’re not working?
    Enjoy my #kids and #wife, #friends. #Bike ride, going to the local #beach, read #science #fiction, #sleep.
  21. What advice can you pass along to lawyers currently under- or unemployed due to the economic crisis?
    Don’t give up. The economy will turn. Take any job in any area of law that opens up. Don’t be picky.
  22. And our final question for you: What advice do you have for people going to law school today?
    Get A’s. #Network. And get A’s. #Learn as much as you can, about anything / everything. And get A’s.

Good solid advice! Thanks for your time today; I enjoyed learning more about you and your practice.

Thank you so much, Lance. Your questions were well conceived, as is this forum. I am grateful to have participated.


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    TWEN·TY-TWO TWEETS

    \twən-tē tü twētz\ (noun)

    1. live Twitter interviews with practicing lawyers who tweet
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