@paulrubell

December 16th, 2010

Paul Rubell

Business and Technology Lawyer

Partner, Meltzer, Lippe, Goldstein & Breitstone, LLP

Special Professor of Law, Hofstra Law School

Today we’re tweeting with Long Island business and technology lawyer @paulrubell, former attorney to Dr Robert Atkins

  1. @paulrubell thank you for joining us today on Twitter. Tell us: who is @paulrubell?
    Well, I’m a lawyer in New York, which I hope you won’t hold against me. I’m also a prof at Hofstra Law School.
    –
  2. Tell us about your law practice.
    I focus on the #technology space – software developers, mergers/acquisitions, tech transfer, privacy.
    –
  3. What type of clients do you represent?
    Mid-cap and emerging #growth #companies; designers and customers of #software; #businesses and their owners.
    –
  4. And what is the single most important legal issue affecting those clients?
    The #cloud + its attendant #security and #privacy concerns. Also the #economic #climate (ok that’s 2 issues).
    –
  5. Two big issues…. What do you tell every new client before you start working for them?
    “This meeting is #confidential, whether you engage me as your #lawyer or we shake hands and say good bye.”
    –
  6. Tell us about one of the more significant client representations you’ve had.
    Cant breach client #privileged, #confidential. More than 1: many, where people’s lives, #careers,, families are at stake.
    –
  7. Why do your clients hire you?
    Recommendations, mostly. My holistic approach to personal & business – and I hope, my intelligence & experience.
    –
  8. What’s the most active area of your practice at the current time? Is that typical?
    A lot of M+A deals. Licensing #software. Business advice of all kinds. Growth strategies.Typical? My firm & I are fortunate.
    –
  9. You work with a lot of entrepreneurs. How have they fared in the economic crisis? Any signs of improvement?
    #Business in mandate industries (#healthcare, #financial) is booming. Service industries are slow.
    –
  10. Let’s talk about your work with Dr Atkins. There must have been some unique challenges…. What did you do for him?
    I was Dr A’s personal & corporate lawyer from 1997 to his passing in 2003. I productized his nutriceutical company, grew it.
    –
  11. In addition to your law practice, you teach at Hofstra Law. Why do you teach? How does it make you a better lawyer?
    I teach to give back to the bar and the community. I want to train young #lawyers for the real world of #business….(more)
    ….. Writing with clarity is an essential, scarce skill. I learn from students, and getting back to basics is key.
    –
  12. How do you describe what you do to people you meet at a cocktail party?
    I listen. I try to understand their interests, aspirations. Make #eye contact. Use #body #language. It’s just like #dating.
    –
  13. Good analogy….. When did you become active on Twitter? What were your objectives then? Have they changed?
    I joined #Twitter in late 2008/early 2009 (thereabouts) as a way of learning from others…. (more)
    ….& sharing information.I have to understand client’s needs re social media, law. My goals haven’t changed since then.
    –
  14. What does your firm’s leadership think of your Twitter presence? Was it difficult to get their buy-in?
    Social media is an emerging world, esp in business. Buy-in was easy once it’s explained/understood  ….(more)
    ..…Media’s use in my firm dove-tails advice I give to clients.
    –
  15. What specific impact on referrals and/or client engagements, if any, have you realized from Web 2.0 activities?
    I use #Web 2.0 as a tool to facilitate communication & collaboration; board meetings, overseas. I haven’t used it to market.
    –
  16. Interesting approach. Let’s switch gears now: What is the most significant issue currently facing the legal profession?
    As always, quality #advice is hard to find. And today – so are jobs. …..(more)
    …..As #clients’ businesses meet obstacles, their need/ability to pay for #lawyers diminishes.
    –
  17. What will the legal landscape look like in 10 years?
    Old/new. America is litigious; that won’t change. Emerging areas of law such as #robotics, #free #software will flourish….
    More #tech tools (who knows what?!) will be at lawyers’ disposal, and more concerns about #safeguarding #client data.
    –
  18. What would you do if you weren’t a lawyer?
    I would design software applications, as I’ve been doing since 1969…..(more)
    And my son @brentrubell wants to hire me as his general #counsel.
    –
  19. How do you want to be remembered?
    That is a scary question. Family member, friend, kind, caring.
    –
  20. What do you do when you’re not working?
    Enjoy my #kids and #wife, #friends. #Bike ride, going to the local #beach, read #science #fiction, #sleep.
    –
  21. What advice can you pass along to lawyers currently under- or unemployed due to the economic crisis?
    Don’t give up. The economy will turn. Take any job in any area of law that opens up. Don’t be picky.
    –
  22. And our final question for you: What advice do you have for people going to law school today?
    Get A’s. #Network. And get A’s. #Learn as much as you can, about anything / everything. And get A’s.

Good solid advice! Thanks for your time today; I enjoyed learning more about you and your practice.

Thank you so much, Lance. Your questions were well conceived, as is this forum. I am grateful to have participated.


Comments are closed.

    TWEN·TY-TWO TWEETS

    \twən-tē tü twētz\ (noun)

    1. live Twitter interviews with practicing lawyers who tweet
    2. a forum where lawyers tell their stories, one tweet at a time
    3. the hottest legal marketing mash-up on Twitter

     

    4th Annual ABA Journal Blawg 100